Has the recession changed attitudes to brands and advertising?
06 Apr 2011 | by Richard Morris
People affected personally by the recession had a greater propensity to seek or react to advertising, writes Carat's Richard Morris.
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Research suggests the industry is bouncing back from recession, as M&A activity picks up.
People affected personally by the recession had a greater propensity to seek or react to advertising, writes Carat's Richard Morris.
Older people aren't just going online to check their bank accounts; they're also getting social and playing games, writes Richard Morris, deputy managing director at Carat.