New business leagues (9 December 2011)
09 Dec 2011
Carat moves to the top of the Media table after scooping the Gocompare.com business.
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Media agency PHD has scooped Marketing's inaugural Agency of the Year Grand Prix.
Carat moves to the top of the Media table after scooping the Gocompare.com business.
The department-store chain has proved that 'sweet' really works with emotive ad.
Fragrances have bucked the trend during the economic downturn with healthy sales, which peak during the season of giving.
ZenithOptimedia has upgraded its UK advertising forecasts for 2011 after a stronger than expected fourth quarter for the media, fuelled by late internet and radio spend.
GroupM and Magna Global have softened their global adspend forecasts for 2012, to 6.4% and 5% respectively.
The Western Europe ad market will grow just 2% next year despite the stimulus of the Olympics and the European Championships, but global adspend will climb 4.7%.
Krow breaks into the Creative league at number three after winning the £84m DFS business.
The discount supermarket's campaign has given it a warm, human face for the first time.
Only a few places are left for Campaign's War of the Words event on 8 December, when the industry's next generation will compete to see who delivers the best talk on the changing face of advertising in front of judges including Nikki Crumpton, David Hackworthy and Johnny Hornby.