My Media Week: Charlie Edge, Mediaedge:cia
31 Mar 2010 | by Harriet Dennys
A week in the media life of Charlie Edge, communications manager at Mediaedge:cia
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LONDON - Telefonica, the Spanish telecoms giant, is reviewing its estimated £100m media planning and buying account for its O2 brand across Europe with a view to consolidating the business.
A week in the media life of Charlie Edge, communications manager at Mediaedge:cia
LONDON - Martin Sambrook, the managing partner, Billetts International media analytics, reveals where 2009 pitch agreements left the advertiser.
With digital work now accounting for more than half of many agencies' business, the direct marketing and sales promotion industries have reached a turning point
Q: I'm a senior client and we've just held a pitch for our advertising business.
At the British Television Advertising Awards last month, HHCL's Steve Henry and Axel Chaldecott won the chairman's award for their brilliant contribution to British advertising. In this week's issue of Campaign Steve'n'Ax talk about what it was like working together and how they created such a fertile...
Media agencies will remember 2009 as the year of the monster pitch.
The top UK advertising agencies based outside of London.
It would be really rather pleasant to simply skip the next 36 pages, consign 2009 to history and experience, and assume it's a rock-bottom from which the ad industry is already climbing up.
Will it ever end? That's what adland constantly asked itself when, faced with a mountain to climb last year, it viewed the prospect of having to scale another during 2010.