Gyro HSR and The Red Brick Road among new IPA members
14 Dec 2010 | by Sara Kimberley
Gyro HSR, The Red Brick Road and Momentum UK are among seven new agencies elected into IPA membership this month.
Gerry Boyle, group chief executive of ZenithOptimedia, tells Harriet Dennys why he was liberated by the £80m Lloyds loss, why Zed Media's demise was inevitable and how the split into Zenith Media and Optimedia will create two 'even, vibrant divisions' for the agency group
Gyro HSR, The Red Brick Road and Momentum UK are among seven new agencies elected into IPA membership this month.
BookaTable, Europe's largest online restaurant-booking service, has appointed Albion to handle its advertising account.
High-street retail chain Mango has appointed Mindshare to its estimated £1m media planning and buying account.
The recession maintained its grip on advertising trends this year, as retailers continued to dominate TV viewers' recall with consistent, high-profile campaigns.
Bartle Bogle Hegarty (BBH) has parted ways with eBay and its £22m pan-European advertising account just over a year since winning it, due to "marketing priority changes within eBay".
Engine USA has acquired its second agency, a 35-strong outfit called Noise that specialises in reaching 16- to 34-year-olds, for an undisclosed sum.
There is no doubt that many marketers started the year with huge trepidation following the stripping back of their departments in the wake of recession.
Universal McCann has picked up the Coca-Cola paid search account for EMEA.