Adwatch of the year 2010: highest recall across the year
13 Dec 2010 | by Gail Kemp
The recession maintained its grip on advertising trends this year, as retailers continued to dominate TV viewers' recall with consistent, high-profile campaigns.
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Price hikes proposed by the Royal Mail prior to a privatisation next year will hit agencies' direct marketing budgets, according to direct mail specialists Post Switch.
The recession maintained its grip on advertising trends this year, as retailers continued to dominate TV viewers' recall with consistent, high-profile campaigns.
There is no doubt that many marketers started the year with huge trepidation following the stripping back of their departĀments in the wake of recession.
The three-year-old agency has cemented its reputation for creative excellence and being quick to devise effective campaigns that fulfil clients' requirements, whatever the budget.
A combination of sterling leadership by a stable management, an impressive new business record and a commitment to creativity makes PHD this year's Media Agency of the Year.
The agency has rebranded, restructured and reinvigorated itself over the past year, developing a strong focus on digital and bringing in a raft of work from clients old and new.
Marketing's Digital Agency of the Year has had a storming 12 months, defying the recessionary gloom, increased competition from traditional ad agencies and client budget cuts.
In the three years since its creation, our winner has stepped up to challenge the sector's biggest players, taking the crown with a mix of business wins and strong creative work.
This upstart agency has proved that its integrated approach, offering its growing list of diverse clients a multiplatform service, is a highly effective model for customer publishing.
This two-time former winner has enjoyed a resurgence over the past 12 months, and made it a hat-trick by reeling in a host of big-name clients and a double-digit rise in net profit.