Proximity lands £50m Lloyds TSB DM account
20 Dec 2010 | by Sara Kimberley
Proximity has won the £50m Lloyds TSB direct marketing account, putting an end to its three year relationship with Rapier.
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Price hikes proposed by the Royal Mail prior to a privatisation next year will hit agencies' direct marketing budgets, according to direct mail specialists Post Switch.
Proximity has won the £50m Lloyds TSB direct marketing account, putting an end to its three year relationship with Rapier.
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