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Royal Mail price hikes expected to hit DM budgets

Price hikes proposed by the Royal Mail prior to a privatisation next year will hit agencies' direct marketing budgets, according to direct mail specialists Post Switch.

Adspend forecast for 2011 revised upwards

The Advertising Association and Warc have raised their forecast for 2011 adspend to 2.3% from 2% but cautioned the outlook "remains clouded by economic factors".

Trading Places: This week's people moves

Onwards and upwards... MediaCom's Jane Ratcliffe and Global's Stephen Miron are both moving into bigger roles as Brand Republic rounds up this week's industry moves in advertising, marketing and media.

Saatchi & Saatchi X hires P&G boss as CEO Worldwide

Saatchi & Saatchi has appointment former Procter & Gamble boss Dina Howell as chief executive Worldwide of Saatchi & Saatchi X, replacing Andy Murray who becomes founder and chairman.

Adwatch of the year 2010: highest recall across the year

The recession maintained its grip on advertising trends this year, as retailers continued to dominate TV viewers' recall with consistent, high-profile campaigns.

Top 10 worst celebrity ads

Jedward are making ads, need we say more?

Creative Agency of the Year: Adam & Eve

The three-year-old agency has cemented its reputation for creative excellence and being quick to devise effective campaigns that fulfil clients' requirements, whatever the budget.

Media Agency of the Year: PHD

A combination of sterling leadership by a stable management, an impressive new business record and a commitment to creativity makes PHD this year's Media Agency of the Year.

Direct Agency of the Year: EHS 4D

The agency has rebranded, restructured and reinvigorated itself over the past year, developing a strong focus on digital and bringing in a raft of work from clients old and new.

Digital Agency of the Year: Dare

Marketing's Digital Agency of the Year has had a storming 12 months, defying the recessionary gloom, increased competition from traditional ad agencies and client budget cuts.

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