Adspend forecast for 2011 revised upwards
17 Dec 2010 | by Daniel Farey-Jones
The Advertising Association and Warc have raised their forecast for 2011 adspend to 2.3% from 2% but cautioned the outlook "remains clouded by economic factors".
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Price hikes proposed by the Royal Mail prior to a privatisation next year will hit agencies' direct marketing budgets, according to direct mail specialists Post Switch.
The Advertising Association and Warc have raised their forecast for 2011 adspend to 2.3% from 2% but cautioned the outlook "remains clouded by economic factors".
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