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It has been a big year for sponsorship, with the Olympics leading a host of major sporting events, and music events continuing to grow in popularity. Despite concerns about an economic slowdown, the sector still offers rich pickings for brands looking to make a big splash.
As marketers feel the squeeze, digital agencies are bullish about their prospects, with advertising up 38% year on year to reach £2.8bn in 2007, according to the latest figures from the Internet Advertising Bureau (IAB). But the industry is not without its critics, who claim online investment must be...
With growth of £234m in two years, the industry is in rude health, as brands release the opportunity to talk directly to consumers in a compelling editorial environment across various media.
Despite a difficult climate, digital marketing continues to record impressive growth as other media struggle, and agencies with broad skill bases and good ideas look set to prosper. By Becky Charles
LONDON - The need for activation in sponsorship and traditional field marketing led to the growth of experiential. Now agencies are moving into other areas to fit in with clients' demands for greater levels of involvement.
Design agencies have an important and enduring part to play in the marketing mix, but proving the ROI they can offer is vital to the industry's continued success, writes Scott Billings.
LONDON - The worldwide controversy surrounding this year's Olympic Torch Relay to Beijing has somewhat overshadowed the longstanding positive perception of the Games, and the boost it received when London won the 2012 bid. But however unsavoury the images from the various legs of the Relay, including...
LONDON - Direct and sales promotion agencies are taking strides into territory traditionally held by other marketing disciplines.
LONDON - Data compiled for Marketing by Nielsen Media Research reveals a buoyant online advertising market, with leading brands as diverse as eBay and Norwich Union significantly growing their investment in online marketing in 2007.
This year's league of the top-billing creative agencies indicates that advertisers are tending to favour smaller and independent shops over their bigger network rivals, writes Nicola Clark.
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