Marketing League Table: Public relations - PR leagues
23 May 2007
PR practitioners always see things in a positive light - it's their job.
Marketing magazine's annual ranking of the UK's largest sponsrhip agencies. For a full table with turnover, income breakdown by type of work, number of staff and client list, see the June 20 edition of Marketing magazine.
PR practitioners always see things in a positive light - it's their job.
The ASA has revealed the most complained about adverts -- but are they the ones that annoy you the most? Here you can see a short video revealing which adverts make viewers switch off and what they really think about advertising.
Outsourcing abroad is slowly giving way to more personal services as contact centres to try to turn around a dire image.
LONDON - Outsourcing abroad is slowly giving way to more personal services as contact centres to try to turn around a dire image.
Mailings are under pressure, but opportunities in digital and data are buoying the direct industry. Amanda Nottage and David Tiltman report.
As clients look to tap new channels, media agencies are being forced to develop broader expertise and raise their creative game.
When we began compiling this year's report and looking back over 2006 for the UK's span of agencies, we felt instinctively the big networked agencies had had a rougher ride than their local or micro-networked counterparts.
Agencies whose reputation was built on big, populist campaigns, found the pain barrier hard to overcome. None more so than JWT, which last year continued the cathartic process of transformation from an operation that seemed old-fashioned into something modern and relevant.