to remove filtersConsumer behavior: Building marketing strategy
01 Aug 2000 | by Hawkins, Best and Coney
Hawkins offers balanced coverage of consumer behavior including psychological, social, and managerial implications.
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Complicated lives
01 Oct 2000 | by Future Foundation
The economy is booming and the vast majority of people have never had it so good-with unparalleled affluence, better health and access to virtually unlimited goods and leisure activities. Report by Future Foundation and Abbey National
Commonsense direct marketing
01 Jun 2000 | by Drayton Bird
For many years, Commonsense Direct Marketing has enjoyed an unrivalled reputation as 'the authoritative textbook', and latterly as 'a definitive mini institute'. By Drayton Bird.
Digital marketing communication
01 Jan 2000 | by J Deighton, T P Barwise
Three distinctive new properties of digital communication are defined and investigated. A paper by J Deighton, T P Barwise, London Busines School
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