WPP's public relations underperformance continues into Q1 2013
26 Apr 2013 | by Daniel Farey-Jones
WPP's first quarter PR and public affairs revenues have dropped 1.4 per cent year on year to £221m.
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Larger PR agencies are winning digital business from specialist shops as they strengthen their in-house expertise, according to industry research.
WPP's first quarter PR and public affairs revenues have dropped 1.4 per cent year on year to £221m.
International PR group Next Fifteen, which today unveiled half-year profits of £4.5m, is planning a two-year restructuring and investment programme to meet the pace of clients' adoption of digital marketing services.
A greater number of clients revised up their budgets for PR during the last quarter than other disciplines such as advertising and direct marketing.
Last week's 25th annual ISBA conference in London provided a timely showcase for the measures that the UK marketing industry is taking to ensure future success.
In the second part of Media Week's salary survey for 2013 in association with recruitment specialist Sylex, director Alex Michaels lays bare salaries at UK media agencies, and finds the highest earners have taken the biggest hit as the economy continues to bump along the bottom.
The number of employees working in advertising, media and communications agencies has risen to record levels, according to the IPA's 2012 Agency Census.
Speakers from PepsiCo, eBay UK, Stuff, The Evening Standard, The Future Laboratory and more will offer delegates to Marketing's upcoming Trends plus conference insight into the next major consumer and marketing changes and challenges.
Postar, the body that provides outdoor audience data to advertisers, has announced a launch date for its delayed Postar 2 research.
Media agencies expect the TV ad market to decline by between 2 and 3 per cent year on year in the final three months of 2012 - although ITV and Sky Media are both predicted to outperform the market across the quarter.