05 Jun 2013
Ibis, the hotel chain, has released an online film to highlight the comfort of its beds. The spot, created by BETC London, shows rabbits hopping around the top floor of one of its hotels, looking for a place to sleep until with the help of a carefully placed stack of books a group eventually makes...
05 Jun 2013
Aviva has launched a TV ad to promote its new Drive app. Abbott Mead Vickers BBDO created the campaign and collaborated with Aviva on the app, which plugs into a car's GPS and assesses the driver on safety. Safe drivers can receive up to 20 per cent off their car insurance by sharing their score with...
04 Jun 2013
McDonald s has released the next instalment of its "we all have McDonald s in common" campaign. The ad, which was created by Leo Burnett, features an old man and a group of youngsters going about their lives on a council estate, and highlights how they're not that different from each other. The spot...
31 May 2013
Volkswagen has launched a campaign to promote its seventh-generation Golf GTI. Adam Eve/DDB created the spot, which features YouTube footage of people singing Frank Sinatra s My Way mostly badly to make the point that the original incarnation of something is the best. The ad was written by Alex...
14 May 2013
The German power-tools manufacturer Stihl has released a TV ad as part of a campaign that also comprises press, radio and digital elements. The spot, by Publicis Conseil, is running across French TV channels and on YouTube. It shows a group of workers in the Arctic carving an ice garden using Stihl...
Abbott Mead Vickers BBDO sabotaged a table football game in London and preyed on poor spellers as part of its latest executions for Snickers' 'You're Not You When You're Hungry' campaign.
Blue Rubicon, PRWeek's Consultancy of the Year for 2012, has sold a 'significant' stake to private equity investor LDC.
McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role marketing has played in overhauling its UK business since 2006.
12 Jan 2012
| by Nick Gill
Nick Gill believes exciting the public is still the priority: get the most out of your creative, take an open-minded approach and use technology wisely.
22 Nov 2011
Beattie McGuinness Bungay has created an outdoor campaign for CALM (Campaign Against Living Miserably), a charity set up in response to the high suicide rate among men.