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Royal Mail unveils direct marketing facility MarketReach

The Royal Mail is expanding its business with the launch of its own direct marketing services facility, MarketReach, to help boost the use of mail marketing by UK brands.

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

TBG Digital, AKQA and Adam & Eve lead nominations for this year's Revolution Awards 2012, set to take place in April.

DMA suspends Phruit from membership

Lead generation company Phruit has criticised the Direct Marketing Association, after the trade body suspended it as a member following an investigation into allegations of serious non-compliance by the Direct Marketing Commission.

Ofcom changes rules on silent calls

Ofcom will apply tougher rules to call centres from 1 February 2011 in an attempt to reduce the number of silent calls received by consumers.

Ofcom proposes 24-hour limit on silent calls to answerphones

Further proposals to limit the number of silent calls made to consumers by call centres' automated dialling systems, have been put forward by telecoms and media watchdog Ofcom.

Marketing's Contact Centre League Tables 2009

Consumers may still view them with scorn, but outsourced contact centre providers are working hard to change their reputation and convince marketers of their experience and flexibility amid the downturn.


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