A question of class
02 May 2013
Can the seven new social groups help marketers gain more insight into consumer behaviour, Alistair Green wonders.
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Danone appoints Hypernaked for CRM activity
16 May 2013 | by Jeremy Lee
Danone, the dairy manufacturer, is to back its main brand with a CRM programme for the first time and has appointed Hypernaked to create and manage the initiative.
Proximity poaches Havas EHS' Amanda Arthur
24 Apr 2013 | by Sara Kimberley
Proximity London has poached Amanda Arthur from Havas EHS to become head of data, replacing Adam Williamson.
David Harris joins DraftFCB as ECD
18 Apr 2013 | by Sara Kimberley
DraftFCB London has appointed David Harris as its executive creative director.
Havas launches digital agency in China
05 Apr 2013 | by Staff
Havas has launched a digital agency in China called Socialistic, which is part of Havas Worldwide Digital and is being headed up by former Wunderman UK chief Brendan Tansey.
AIS co-founder Steve Stretton steps down
04 Apr 2013 | by Sara Kimberley
AIS-founder Steve Stretton is stepping down from running the agency he began 14 years ago to become a non-executive chairman, and is the last of the three partners to stand down from day-to-day involvement in the agency.
Does data pose a threat to creativity?
28 Mar 2013
Sir John Hegarty provided one of the more memorable quotes from last week s Advertising Week Europe conference. Talking about that horrible expression "big data", the current vogue and an altar at which many agencies are genuflecting, he pointed out that "supermarkets had so much customer data coming...
ASOS, British Gas and O2 lead Marketing Society Awards 2013 nominations
26 Mar 2013 | by Staff
ASOS, British Gas, O2-owner Telefonica and Unilever lead the nominations for this year's Marketing Society Awards for Excellence.
Lida promotes Jonathan Goodman to managing partner
05 Feb 2013 | by Sara Kimberley
Lida has promoted Jonathan Goodman to managing partner.
Philips launches direct marketing contest
24 Jan 2013 | by Sara Kimberley
Philips, the electronics giant, has kicked off a review of its CRM account across its Consumer Lifestyle division.
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