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Gravity Road fed on the imagination of ordinary consumers in its campaign for Bombay Sapphire, Mark Boyd explains.
How did you get into fashion? I got into collecting denim a long time ago when I used to shop in American Classics on the King s Road [in Chelsea, London] and rifle around looking for old Redlines. I used to skateboard in them, which is a bit crazy, looking back. I ve always been into clothes and particularly...
An office that looked like an investment bank just wouldn't do once the agency embarked on a way of working that was more open and vibrant, Nick Gill writes.
WHAT THEY DID Norbury and Bellis-Jones came up with the idea to launch a business selling cardboard boxes to home-movers on behalf of the youth homeless charity Depaul. Profits from the boxes, which feature tales of youth homelessness, go to the charity. Tell us about this project. We knew traditional...
The Wrigley-owned 5 Gum has relaunched in the UK with an integrated campaign. The work, which was created by Billington Cartmell, spans outdoor, print and digital formats, as well as graffiti sites and in-store activity. The campaign invites people to try 5 Gum s core flavours watermelon and spearmint...
WHAT HE DID Townsend designed Bartle Bogle Hegarty's recent print ad for The Guardian's coverage of the legacy of Baroness Thatcher.
Neville Brody, the president of D&AD and world-renowned graphic designer, reveals his favourite work from this year's nominations. The winners will be unveiled at the D&AD Awards on 12 June.
The agency took a gamble by choosing a building full of empty storage docks and suspicious squatters in 2004, but Gordon Bowen was sold the moment he saw the view through the pane glass windows.
Top UK marketers including P&G's Roisin Donnelly, Topshop's Justin Cooke, EE's Spencer McHugh and former London 2012 marketer Greg Nugent were among the guests gathered to celebrate the unveiling of the new Marketing.
The National Trust has launched a campaign to promote places the nation loves, such as Wicken Fen and Stourhead. The outdoor, press and digital activity, by 18 Feet Rising, features children at National Trust properties. Each execution shows a different activity, such as playing in the mud or bug-hunting,...
