Helen Edwards: TripAdvisor and the beginning of the end for UGC
22 Aug 2012 | by Helen Edwards
The time has come for commercial sites that rely on user-generated content to admit the model's flaws and move on
Click
to remove filters
Thomson is integrating Google+ and Twitter into its hospitality strategy and creating live "hangouts" and hashtags for its resorts, as it seeks to modernise the holiday experience for its consumers.
The time has come for commercial sites that rely on user-generated content to admit the model's flaws and move on
Washington destination the Port of Seattle is offering up to three years' work to a travel consultancy.
The Taiwan Tourism Bureau, the official tourism authority of Taiwan, has launched a £400,000 pitch for a comms agency in the UK.
Partners Andrews Aldridge has been appointed to handle the £6 million pan-European advertising account for the Marriott Hotels Group.
Jeremy Hunt, the culture secretary, today (14 August) pledged an extra £10m in marketing spend to promote the UK to China and to advertise the UK domestically next year, as the Government looks to build on the country's publicity during 2012.
Martine Ainsworth-Wells, who as marketing director of London & Partners is deploying new ads to encourage Britons into the capital, has sought to dispel its "ghost-town" label, claiming visitor levels are as anticipated and spending has recovered.
InterContinental London has made Patty Kahn its director of communication amid efforts to make the venue known as a food and beverage destination.
A new travel consultancy named Luca has won an account to promote a string of high-profile hotel launches by the ME Group.
Travelocity International, which owns Lastminute.com, has recruited Sarah Bartlett as its first chief marketing officer, to oversee its portfolio of brands following a restructure.