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Lastminute.com is promising to refocus its business around spontaneous hotel bookings, as the brand launches a 'Love Living Lastminute.com' ad campaign.
Warner Leisure Hotels, the travel brand owned by Bourne Leisure, has launched a multimedia campaign as it looks to expand its audience beyond its core elderly market.
Whitbread is looking for an agency to handle its CRM business, as the company attempts to build closer relationships with its customers.
Mole always finds January a bit of a pecuniary struggle, but with Travelodge advertising £19 rooms, even we felt a stay in London was affordable.
What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate. Videos produced by Sarah Johnson
Social technologies will give brands unprecedented access to groups of connected web users
Talk about 'digital' and channel-based silos should be things of the past. Organisations need to be structured around what's real, not what's easy
There are growing opportunities to link physical interactive experiences with mobile networks
Clients need agencies that can see the broadest answers to problems
Potentially, it's good to be 'lighting many small fires' but at the same time, a brand can benefit from being properly defined by a single big idea
