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Virgin Holidays is launching a campaign that urges customers to unleash their mojo. The TV spot was created by M C Saatchi Group and will first air on 4 May during Britain s Got Talent on ITV. In the 40-second ad, a family escapes the daily grind by going on holiday. It closes with the line: "You see,...
LateRooms.com has released a new ad starring Ben and Lucy, the young couple introduced to viewers last year, which explains how the hotel booking site can serve a couple's changing needs.
MediaVest has picked up the £3 million media planning and buying account for Travelodge, ending the hotel chain's relationship with Carat.
McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role marketing has played in overhauling its UK business since 2006.
Absolute Radio is running a series of promotions for Travelodge as part of an integrated media campaign developed by Carat Sponsorship to highlight the breadth of the hotel chain's portfolio in London.
Starwood Hotels and Resorts Worldwide has started including customer reviews and ratings on the Facebook page for its Westin brand, using a new tool from Bazaarvoice and Buddy Media.
Visit Sweden is launching two Facebook apps which offer competitions and create individual travel guides for tourists to the Scandinavian country.
Kelkoo, the shopping comparison site, has appointed Premier Inn's head of marketing Steve Conway to the newly created role of European brand marketing director.
LateRooms.com, the hotel bookings website, has launched 'Ideas for the Weekend', its biggest campaign to date.
Etap Hotel, the European budget hotel chain, is launching a social media campaign to find Britain’s best musical snorer.
