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Think BR: There's more to live-event sponsorship than music festivals

30 Apr 2012 | by Rory Sloan

Marketers have enjoyed a long and fruitful love affair with music festivals but if you're looking for stand-out there are other opportunities to consider, writes Rory Sloan, RPM.

Flybe scraps up-scaled booking fees as part of repositioning

27 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

Flybe is axing its debit card charges and changing its fare structure in a push to make the airline appear more "transparent and upfront".

Boris bids for Tech City to join London & Partners

26 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

Mayor of London Boris Johnson is lobbying the Government to have Tech City Investment Organisation and its budget pulled into the capital's promotional body, London & Partners.

Specialist Holidays calls media review

26 Apr 2012 | by Nick Batten

Specialist Holidays Group, which is owned by TUI Travel, is holding a media planning and buying pitch.

Thomson rolls out national campaign for Dreamliner launch

26 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

Thomson, the TUI Travel-owned tour operator, is rolling out a national marketing campaign to back the debut of its Boeing Dreamliner plane.

Ruder Finn picks up controversial Maldives brief

26 Apr 2012 | by Matt Cartmell

Ruder Finn has pledged to 'contribute positively' to the future of the Maldives after picking up a controversial brief.

EasyJet's Carolyn McCall on putting clear blue sky between the airline and its budget rivals

25 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

The easyJet chief executive wants the carrier's repositioning to highlight its value proposition and assign its spats with competitors to history.

Brand USA features Johnny Cash's daughter in first global ads

24 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

Brand USA, the marketing body for North America, is launching its first global campaign next month, which invites tourists to "discover" the United States and features Johnny Cash's daughter, Rosanne.

Flybe in £9m brand repositioning

24 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

Flybe, the biggest regional carrier operating across Europe, is undertaking a £9m marketing repositioning to distance itself from negative perceptions of the low-cost airline model.

LDR London hired for Nikki Beach pop-up Olympics club

23 Apr 2012 | by Matt Cartmell

LDR London has been appointed to handle a UK PR campaign for luxury beach club company Nikki Beach around the launch of a pop-up event in London during the Olympic Games.

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