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How ad engagement differs by gender

29 Jul 2011 | by Richard Morris

On average, women pay more attention to ads than men, writes Richard Morris, deputy managing director, Carat.

British Airways: building a brand, from the inside out

29 Jul 2011 | by Suzy Bashford

What lies behind British Airways' decision to take steps to improve staff morale in advance of a relaunch campaign later this year, asks Suzy Bashford.

The travelling salesman: Andrew Warner, senior marketing director at Expedia EMEA

28 Jul 2011 | by Loulla-Mae Eleftheriou-Smith

Andrew Warner, senior marketing director, customer marketing organisation, at Expedia EMEA. Interview by Loulla-Mae Eleftheriou-Smith.

LoveFilm promotes London Zoo's Penguin Beach

27 Jul 2011 | by Sarah Shearman

LoveFilm, the Amazon-owned movie rental service, has partnered with London Zoo to promote the park's new Penguin Beach attraction, the largest enclosure for the bird species in England.

London 2012 sponsors mark a year to go with events across the capital

27 Jul 2011 | by Sarah Johnson

London 2012 sponsors are celebrating one year to the start of the Olympics by holding one-off events and running a host of advertising campaigns across the national press.

Expedia splits marketing department into three

27 Jul 2011 | by Loulla-Mae Eleftheriou-Smith

Expedia, the online travel agent, has revamped its European marketing department as it looks to 'get closer to consumers'.

Ryanair's Michael O'Leary on the environment, agencies and the recession: 10 outrageous quotes

26 Jul 2011 | by Staff

The Ryanair chief executive is a brand in his own right: at best, he calls a spade a spade, at worst he is the post-PC scourge of the airline industry and its authorities. O'Leary may be embracing green issues now, but this hasn't always been his stance, as the quotes here show.

Ryanair signals brand U-turn with eco claims

26 Jul 2011 | by Loulla-Mae Eleftheriou-Smith

Ryanair is planning its first "green" marketing campaign to highlight its credentials as a "low-emissions" airline.

Ryanair trials reserved seating offer as revenues jump

25 Jul 2011 | by Loulla-Mae Eleftheriou-Smith

Ryanair has revealed it is trialling a reserved seating offering on selected routes for a fee of €10, and reports a 29% jump in Q1 revenues over last year's volcanic ash cloud-hit performance.

EasyJet readies London 2012 push

22 Jul 2011 | by John Reynolds

Low-cost airline easyJet is upping its Olympic credentials next week when Sally Gunnell will unveil new European routes, as it bids to become the gateway to the 2012 London Games.

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