Helen Edwards on Branding: Come fly with me
20 Oct 2011
British Airways and easyJet's big-money ads couldn't be more different - yet neither hits the mark.
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Is there a silver lining for brands in the fallout from the euro crisis?
06 Dec 2011 | by Noelle McElhatton
If your portfolio of brands is exposed to the volatility of the so-called 'basket-case' economies of Europe, you are probably drawing up contingency plans, preparing for the worst.
Think BR: Brand authenticity comes to the fore
12 Oct 2011 | by Simon John and Ian Haughton
For a brand to truly stand out it, has to express authentic values, write Simon John of Brand Matters and Ian Haughton of Handsome Brands.
CREATIVE STRATEGY: BA = bad advertising?
06 Oct 2011 | by Simon S Kershaw
"What's the idea?" For one of my favourite art directors, this is the worst accusation to be directed at a piece of a work, because, of course, what he means to say is: "I don't see any idea."
Is Airmiles making a big mistake by ditching its brand equity for Avios? The Marketing Society Forum
14 Sep 2011
Airmiles, the UK travel loyalty programme, is to be renamed Avios, following the merger of British Airways and Iberia to create IAG, sparking criticism that the change will confuse its customers
Editor's Comment: Timing is right for upbeat BA
23 Aug 2011 | by Noelle McElhatton
It has been years coming: the BA campaign tasked with re-instilling trust in this country's flagship carrier airline is about to break.
CREATIVE STRATEGY: Expedia - a nice break from the usual travel stuff
21 Jul 2011 | by Simon S Kershaw
Travel advertising. Should be a doddle, eh? It's a subject we all love. And its raw materials - photography and traveller's tales - should make for great visuals and copy. Why is so much of it so bad?
Helen Edwards on Branding: Friendly fire
06 Jul 2011 | by Helen Edwards
Emirates risks disturbing consumers with a strapline that hints at behind-the-scenes problems.
Think BR: What a hot, dry summer means for brands
23 May 2011 | by Ross Webster
The weather has a major impact on consumer behaviour and marketers should plan accordingly. Ross Webster, The Weather Channel's managing director of sales, European markets, gives the forecast.
Editor's comment: The power behind marketing
18 May 2011 | by Noelle McElhatton
Marketing is a people business, so much so that Marketing's Power 100 list provides a unique industry barometer of the world of brands. So what does this year's ranking tell us?
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