Europe should start selling itself better to its citizens
06 Oct 2011 | by Moray MacLennan
There's no doubt Europe has an image problem, and nowhere more so than within its own walls. Time for bold words, Moray MacLennan says.
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Travel into the future: BA's Willie Walsh, plus Google and TUI, tell Marketing what lies ahead in the turbulent market
14 Oct 2011 | by Loulla-Mae Eleftheriou-Smith at ABTA Conference
Global and local crises on varying scales have plagued the sector, but a new optimism is emerging among its major players.
Low cost airlines rise above low-fares marketing focus
08 Sep 2011 | by Loulla-Mae Eleftheriou-Smith
Budget airlines are shifting their brand messages beyond pricing.
Bubear pilots Virgin Atlantic on to a global stage
08 Sep 2011 | by John Tylee
The Virgin Atlantic head of global advertising is confident that the airline's trusted relationship with RKCR/Y&R will give it the edge as it looks to create worldwide marketing campaigns that set it apart from the competition, John Tylee writes.
All about ... London Underground contract
08 Sep 2011 | by Alasdair Reid
Can CBS Outdoor and LU avoid a court date in 2012, Alasdair Reid asks.
School Reports 2011: Elvis
05 Sep 2011 | by Staff
2010 was a year of transition for Elvis, as it regrouped to progress from being a strong mid-weight agency to one capable of consistently battling with the big boys.
School Reports 2011: Golley Slater
05 Sep 2011 | by Staff
Golley Slater wasn't the only agency to lose business for political reasons beyond its control. But for this shop, the cancelling of two government contracts in mid-2010 ripped almost a fifth of its income from its balance sheet.
Duffy's flight plan is to be Europe's number one
25 Aug 2011 | by John Tylee
The easyJet marketing director wants the carrier to be the first choice for both business and pleasure, John Tylee discovers.
Premier League marketers give their outlook on the coming season
12 Aug 2011 | by Alex Brownsell and Gemma Charles
The Premier League season kicks off on Saturday, but marketing England's top clubs is now very much a global game. By Alex Brownsell and Gemma Charles.
When it's time to risk your career for that big move
11 Aug 2011 | by Gordon Carson
Career insecurity is now an expected hazard for senior marketing staff, writes Gordon Carson.
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