Sky marketer scoops top prize at Brand Event Awards
02 Dec 2011 | by Staff
BSkyB's Nicola Casperson was named Marketer of the Year at the inaugural Brand Event Awards this week, which took place at the Swan in Shakespeare's Underglobe.
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Gocompare.com to run fairytale ad during X Factor final
05 Dec 2011 | by Sara Kimberley
Gocompare.com has created a fairytale ad to be premiered during next week's 'X Factor' final on ITV1.
My YouTube ad of the week: Sushma Sagar, Banana Republic
01 Dec 2011
Sushma Sagar reviews Air New Zealand
Avios 'anything can fly' by 101
28 Nov 2011
101 has created a new spot for Avios, the points scheme formerly known as Airmiles. It's the first work for the brand by 101 since the start-up won the business earlier this year.
Thomas Cook hits back with publicity campaign
28 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
Thomas Cook has hit back at rival TUI by publishing a letter from interim chief executive which claims the travel company is "in safe hands" while the embattled tour operator undertakes a strategic review of the business.
What makes a great marketer?
23 Nov 2011 | by Daniel Farey-Jones
The question of what makes a marketing leader was answered by five very different senior marketers, from Innocent to 101, at a recent Marketing Society and LinkedIn event. Watch the highlights of the insights they provided.
British Airways 'Unicef aid film' by BBH
21 Nov 2011
Bartle Bogle Hegarty has created a film which follows a BA volunteer crew as they undertake a 24-hour trip to Nairobi via Copenhagen to help deliver 46 tonnes of aid to UNICEF.
Red Letter Days 'nothing says 'thank you' like Red Letter Days' by Quiet Storm
21 Nov 2011
Gift experiences company redletterdays.co.uk has launched a TV campaign.
American Airlines 'the individual' by McCann London
08 Nov 2011
Kevin Spacey, the Academy Award-winning actor and Old Vic artistic director, takes on three new roles as part of a campaign to promote American Airlines.
American Airlines targets affluent consumers with brand ads
08 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
American Airlines will launch its first brand campaign for two years this weekend as it attempts to broaden its target audience to include younger, affluent consumers.
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