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Behind the Rebrand: Virgin Atlantic

30 Jul 2010 | by Nicola Clark

Rebranding an aircraft fleet is far more than the typical paint job.

British Airways slumps to £164m loss

30 Jul 2010 | by Alex Brownsell

British Airways has blamed industrial action and disruption caused by the Icelandic volcanic ash cloud, after recording a £164m pre-tax loss in the second quarter.

Paper Round (30 July) - Which brands are advertising in the national press?

30 Jul 2010 | by Sarah Johnson

After the opening of the UK's first new high street bank in 150 years, Metro Bank, yesterday, the London based operation has got a scattering of coverage in the national press.

Multi-channel engagement; where is the money?

29 Jul 2010 | by Speakerschanneltv

This webcast features speakers from the BBC and Aprimo offering a channel-by-channel breakdown of what's working and what isn't. The webcast also features questions that were fielded live by our audience as well as the results of our interactive votes on subjects such as which social network the audience...

Virgin Atlantic in brand identity refresh

29 Jul 2010 | by Mark Banham

Virgin Atlantic has released a new brand identity across its 38 aircraft fleet, working with London-based design consultancy Johnson Banks on the new positioning.

Disney calls review of £8m resorts account

29 Jul 2010 | by Ian Darby

Disney is holding a review of the UK media agency arrangements across its resorts business.

Paper Round (29 July) - Which brands are advertising in the national press?

29 Jul 2010 | by Sarah Johnson

Ads for deals on anything from Harrods furniture to Asda school uniforms run in today's national papers alongside ideas to keep the kids happy during the summer holidays.

Paper Round (28 July) - Which brands are advertising in the national press?

28 Jul 2010 | by Sarah Johnson

Mobile phone apps are at the centre of manufacturers' marketing campaigns as models aim to compete with the iPhone and push compatibility with a range of apps.

Book flights on the go with Cathay Pacific iPad app

27 Jul 2010 | by Jacob Mathias

Hong Kong based airline Cathay Pacific has launched an iPad-friendly version of its CX Mobile app, in conjunction with the Hong Kong release of the iPad device.

Comedy duo answer Great British Questions

27 Jul 2010 | by Jacob Mathias

National tourism agency, VisitBritain, is launching a digital campaign featuring a series of comic videos titled 'The Great British Questions' to be distributed via Facebook and the agency's website.

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