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Emirates gives Birmingham exotic makeover

31 May 2010 | by Maisie McCabe

Emirates, the national airline of Dubai, has launched a year long out-of-home campaign at Birmingham International Airport to highlight its regular services from the airport to exotic destinations.

Maximuscle unveils first TV ad for core range starring Ugo Monye

28 May 2010 | by Joe Thomas

Maximuscle is launching its first TV ad for its core brand, starring England and Harlequins rugby international Ugo Monye.

EMI appoints Bodson to SVP global digital marketing

28 May 2010 | by Sara Kimberley

EMI Music has appointed Bertrand Bodson to its first dedicated global digital marketing role.

British Amateur Boxing Association opens up to commercial sponsorship

28 May 2010 | by Joe Thomas

The British Amateur Boxing Association (BABA) is overhauling its commercial set-up in a bid to modernise the sport and capitalise on the London 2012 Olympic Games.

Eurostar joins England World Cup bid

27 May 2010 | by Ben Bold

LONDON - Eurostar has signed up as a second-tier supporter of England's bid to host the 2018 World Cup.

Sky to broadcast National Sevens Series

27 May 2010 | by Joe Thomas

LONDON - Sky Sports has agreed a deal with Ultimate Rugby Sevens (UR7s) to broadcast this summer's inaugural National Sevens Series.

Helen Edwards on Branding: Slavery doesn't pay

26 May 2010 | by Helen Edwards

Brands that routinely rely on their customers to work for nothing could be in for a rude awakening.

Mark Kleinman on Marketing and the City: Bumpy flight ahead

26 May 2010 | by Mark Kleinman

If a dispute within easyJet is not resolved amicably, it could be forced into some damaging changes.

British Airways adopts 'balanced' marketing strategy during fresh walk-outs

26 May 2010 | by Alex Brownsell

LONDON - British Airways (BA) has dropped chief executive Willie Walsh from its latest communications initiative as it tries to adopt a more "balanced" approach during the current strikes by cabin crew.

The Football League on hunt for new sponsor

26 May 2010 | by Joe Thomas

LONDON - The Football League is looking for its first official timing and technology partner for the start of the 2010/11 season.

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