Butlin's launches campaign to target busy mums
23 Dec 2010 | by Loulla-Mae Eleftheriou-Smith
Butlin's is launching a campaign on Christmas Eve that targets busy mums looking for a relaxing family break, a month before the brand turns 75.
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VisitBritain to roll out global marketing campaign in 2011
23 Dec 2010 | by Loulla-Mae Eleftheriou-Smith
VisitBritain, the national tourism agency, has announced plans to roll out a global marketing campaign in preparation for "a period of exceptional opportunity for tourism marketing" in the UK.
Thomson unveils new TV ad featuring Beach Boys soundtrack
22 Dec 2010 | by Alex Brownsell
TUI-owned tour operator Thomson has unveiled its latest TV ad, in which it claims it can create the perfect break for holidaymakers.
Hoseasons returns to TV with Denise Van Outen
22 Dec 2010 | by Loulla-Mae Eleftheriou-Smith
Hoseasons, the UK holiday company, is launching its first TV ad in three years with a campaign featuring Denise Van Outen.
Royal Mail price hikes expected to hit DM budgets
22 Dec 2010 | by Ed Owen
Price hikes proposed by the Royal Mail prior to a privatisation next year will hit agencies' direct marketing budgets, according to direct mail specialists Post Switch.
Snow estimated to cost BA £40m
22 Dec 2010 | by Loulla-Mae Eleftheriou-Smith
British Airways is believed to have suffered a loss of between £8m and £10m profit each day during the current bad weather, according to reports.
Boris merges VisitLondon into new marketing agency
21 Dec 2010 | by Loulla-Mae Eleftheriou-Smith
VisitLondon, London's tourism board, is being merged with two other bodies that promote the capital under a new umbrella agency, Promote London, following the agreement of a four-year funding deal.
Virgin Atlantic unveils online film for app launch
21 Dec 2010 | by Sara Kimberley
Virgin Atlantic has released an online film to promote the launch of its new Flight Tracker iPhone app.
Branson 'could sell' majority stake in Virgin Atlantic
20 Dec 2010 | by Loulla-Mae Eleftheriou-Smith
Sir Richard Branson is preparing to sell his majority stake in Virgin Atlantic in order to attract new investors, according to reports.
Finnair reveals €10m brand overhaul
20 Dec 2010 | by Loulla-Mae Eleftheriou-Smith
Finnair, the Finnish airline, is launching a new brand identity today as part of its long-term plan to focus on travel between Asia and Europe.
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