Television: LateRooms.com looks to TV to become 'go to' choice
29 Sep 2010 | by Thinkbox
CASE STUDY - LateRooms.com debut use of TV to give it an awareness boost led to a 70% increase in bookings.
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The best brands of 2010: choose your winner
21 Oct 2010 | by Staff
As expected, The Marketing Society Brand of the Year 2010 award in association with Marketing and ITV is being hotly contested. The marked achievements of those brands in the running are outlined below.
Cheap frills
21 Sep 2010 | by Loulla-Mae Eleftheriou-Smith
Ryanair is considering shifting its focus from price to quality.
Relentless Energy Drink to sponsor Freeze Festival
26 Aug 2010 | by Sara Kimberley
Relentless Energy Drink is to become the headline sponsor of London's winter sports and music event, Freeze Festival, for the next two years.
Not as easy as it looks
27 Jul 2010 | by Alex Brownsell
Sir Stelios' battle with easyJet highlights the potential pitfalls of brand licensing.
Strange bedfellows
08 Jun 2010 | by Kim Benjamin
Unlikely partners can create truly effective campaigns if brands are fully engaged.
Sector insight: UK theme parks
20 Apr 2010 | by Jane Bainbridge
Revenue growth has outstripped rising admissions as operators make the most of the trend to visit attractions in the UK.
CBS Outdoor retains Go-Ahead contract
29 Mar 2010 | by Maisie McCabe
LONDON - Outdoor media owner CBS Outdoor has retained the multimillion-pound outdoor media contract for the Go-Ahead Group of buses for the next five years, following a competitive pitch.
F1's brand challenge
09 Mar 2010 | by Joe Thomas
LONDON - New teams and line-ups will make F1 a force to be reckoned with this season, writes Joe Thomas.
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