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STAPLES - BACK TO SCHOOL CREDITS Project: Back to school Client: Yetunde Ige marketing director, Staples Brief: Build awareness for Staples' back-to-school range Creative agency: McCann Erickson Writer: Matt Crabtree Art director: Simon Hepton Planner: Peter Wilson Media agency: MediaCom Media...
The Havas-owned Arena BLM is to launch a division dedicated to the travel and leisure sector called BLM Horizon. The unit, which will be headed by the business director Chris Armond, will provide integrated planning and buying and travel market insight and research for travel advertisers.
LONDON - With economic issues dominating the headlines, Marketing examines whether environmental concerns have begun to slide down consumers' priority lists.
LONDON - Visit London is under pressure to name a scapegoat for a gaffe in which an image of murderer Myra Hindley was used as part of a marketing video shown at the London 2012 handover in Beijing. The portrait appeared in promotional footage produced by Visit London, not the London 2012 organisers.
The recent dispute between easyGroup and its subsidiary, easyJet, about the airline's licensing agreement, which imposes a 25% limit on its revenues from non-flying activities, highlights a bigger issue: the need to define the core of the brand before chasing profit.
Nicola Clark asks whether the combination of airport chaos, delays, the rising cost of oil and shrinking budgets means that business travel is falling out of favour.
LONDON - Eurostar's funding of Shane Meadows' new film 'Somers Town' has largely avoided a drubbing by critics ahead of its opening today, with several reviewers giving it three or four stars.
Visit London is launching its first global advertising campaign, "See the World, Visit London", to coincide with the Olympic handover to the capital on Sunday. The £4 million campaign, created by Rainey Kelly Campbell Roalfe/Y&R, will feature a globe with the river Thames flowing through it.
Bourne Leisure has consolidated its £2 million press buying account into Arena BLM, which has handled strategy and planning for the travel company since 2004.
Princess Cruises is reviewing its $30 million creative and media accounts. Interpublic Group's Dailey & Associates, the incumbent, is expected to repitch.
