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Editor's comment: Reassurance can regain trust

It may not be a famous motto, but 'trust very few corporations' is likely to be the mantra of many consumers in the coming months. When ordinary people start moving their money from bank to bank for fear they might lose it, you can only wonder how much worse things can get. Trust is being eroded, and...

Opinion: The Marketing Society Forum - Has the holiday industry lost the trust of consumers?

The recent collapses of Zoom Airlines and XL Leisure left thousands of customers stranded. Has the industry subsequently been irrevocably discredited in the eyes of would-be holiday-makers?

Mark Ritson on branding: One delay BA could have done with

If British Airways chief Willie Walsh ever decides to write his business biography I have just the title for him: Ever Increasing Circles: How to Make a Bad Crisis Even Worse.

Editorial: Airlines adopt brace position

It is a fascinating time to work in airline marketing, as rival brands jockey for the strongest position in which to ride out an era of declining passenger numbers and soaring fuel prices.

Marketing Mix: We'll call you - Pontin's

Mix wanted to get away from it all for a cheap, fun, but quiet, stag. Would the holiday company take an all-male group?

Brand Health Check: Ryanair

LONDON - People's champion or anti-consumer nightmare? Budget airline Ryanair, and its uncompromising boss, Michael O'Leary, have long divided opinion. Few, however, could question the success of the business, which registered a profit over each of the past 19 years.

Editorial: London sends a clear signal

At last, we have something positive to report. Visit London has introduced a fresh logo - and it is rather good.

Marketing Mix: We'll call you - Club 18-30

When rumours reached us that Club 18-30 had toned things down in its old age, Mix felt compelled to investigate.

Marketing Mix: We'll call you - National Rail

Mix wants to buy a ticket to ride, but recent changes to the train operators' pricing systems have thrown us off track.

Mark Ritson on branding: Airlines count cost of one-track mind

They say that things come in threes. We should, therefore, not be surprised that Silverjet has now followed rival airlines Eos and MAXjet into financial difficulties. Things aren't looking good for the British business-class airline. A £12.6m funding deal appears to have fallen through and shares have...


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