Biggest brands: Top 100 advertisers 2008
11 Dec 2008 | by Amanda Nottage
Procter & Gamble has upped its advertising spend nearly 13% to remain the UK's biggest spender on above-the-line advertising.
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TUI unveils new positioning
16 Dec 2008 | by Alex Brownsell
LONDON - Travel business TUI is repositioning its Thomson and First Choice Holidays brands as it looks to encourage consumers to defy the downturn by booking a holiday for 2009.
Biggest brands: Top 100 Direct Mail Advertisers 2008
08 Dec 2008
The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting the right people, the industry still has a long way to go before it sheds its 'junk mail' tag.
Trafalgar Square lions talk in Visit London campaign
05 Dec 2008 | by Alex Brownsell
LONDON - Visit London is mounting a four month campaign to promote domestic and international tourism in the city. The activity follows the pledge of an extra £750,000 in marketing funds from Mayor Boris Johnson to help the capital's tourism industry through the economic downturn.
George takes BUPA job as BA court case nears
02 Dec 2008 | by Alex Brownsell
LONDON - Former British Airways commercial director Martin George, who is to stand trial in the UK and US for price-fixing, has emerged as the interim group marketing director of private healthcare brand BUPA.
The Week in Marketing: 2 December 2008
02 Dec 2008 | by Staff
LONDON - A roundup of the important stories from the world of Marketing.
India Tourist to quickly replace planned ad campaign
01 Dec 2008 | by Alex Brownsell
LONDON - The India Tourist Board is gearing up for an emergency marketing campaign to convince British tourists it is safe to visit the country in the wake of the terrorist attacks on Mumbai.
Boris Johnson announces £3.25m Visit London campaign for Christmas
28 Nov 2008 | by Alex Brownsell
LONDON - Tourism agency Visit London is to kick-off a £3.25m marketing campaign to help improve visitor numbers during the economic downturn.
Andrew Crawley tipped for top British Airways marketing role
28 Nov 2008 | by Alex Brownsell
LONDON - British Airways is set to appoint its head of sales, Andrew Crawley, who is about to stand trial accused of price fixing offenses, according a report in the Financial Times.
VisitBritain ties with Barclays Premier League
26 Nov 2008 | by Ed Kemp
LONDON - VisitBritain has partnered with the Barclays Premier League to provide tourists with information about the country's leading football clubs and their surrounding area.
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