Annual: Advertiser of the Year - Transport for London
12 Dec 2008
TfL made the most of its budget, now under threat from Boris Johnson, this year, with powerful advertising across a range of issues and media.
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LONDON - The leading UK travel reward scheme, Airmiles, is set to launch its first TV ad campaign in four years.
TfL made the most of its budget, now under threat from Boris Johnson, this year, with powerful advertising across a range of issues and media.
The Spanish tourist board, Turespana, is reviewing its 40 million euro pan-European media planning and buying account.
BBDO, Saatchis and Fallon in the frame for airline's global advertising business.
Aer Lingus has rejected a £619 million bid from its rival Ryanair and has recommended that shareholders turn down the offer.
Martin George, the former British Airways commercial director, has joined Bupa as its interim group marketing director.
Feather Brooksbank has won the UK media planning and buying account for Irish Ferries. The agency will partner the Irish-based agency Javelin to handle the account.
LG - ADVANCED TECHNOLOGY, BEAUTIFULLY HIDDEN CREDITS Project: Advanced technology, beautifully hidden Clients: Dermot Boden, chief marketing officer; SH Han, vice-president, LG Brief: The beauty of hidden technology Creative agency: Bartle Bogle Hegarty Writer: Jon Fox Art director: Rik Brown...
Transport for London could reap millions of pounds in extra revenue from lifting its ban on Tube station sponsorship. It is looking for an agency to help it with sponsorship ideas, and said it was considering lifting its historical ban on headline sponsors at stations.
RUSSIAN UNION OF AUTOMOBILE INSURERS - ROAD SAFETY - RUSSIA CREDITS Project: Road safety campaign Clients: Russian Union of Automobile Insurers, Russian Interior Ministry (Road Safety Department) Brief: Scare motorists into driving more carefully Creative agency: YesTasteWinNow Writer: Dmitry...