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The Spanish tourist board, Turespana, is reviewing its 40 million euro pan-European media planning and buying account.
LONDON - Lida, the below-the-line agency owned by M&C Saatchi, has won the integrated marketing account for train operator South West Trains, following a pitch run by intermediary The Haystack Group.
LONDON - Europcar has awarded Bigmouthmedia its search marketing account to boost site traffic in Germany, France, Italy, Spain, Belgium and Portugal.
Carnival Group Cruises has appointed Aegis-owned Vizeum to its £12 million media planning and buying account for P&O Cruises, Princess Cruises, Ocean Village and Cunard.
LONDON - The Illinois Bureau of Tourism (IBOT) has appointed WPP's BJK&E to handle its UK media planning and buying account worth an estimated £1 million.
LONDON - The Association of Train Operating Companies has appointed the media agencies Goodstuff Communications and M2M to handle planning and buying as it gears up for a major campaign to encourage greater levels of train travel across the South-East.
LONDON - It has taken years, but direct marketers seem to be getting the message about the need to target consumers accurately. The number of mailings that were disposed of unopened in the past 12 months was less than 15%, down from 21% in 2006-07, according to the latest consumer data from Nielsen...
LONDON The economic downturn, cheaper direct channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but brands are getting better at the art of targeting.
LONDON - Capital One has slashed its spending on direct mail by 83%, according to the latest media spend data.
LONDON - Sales house Media Initiatives Group has launched an online ad network, Platform V, having secured deals with automotive websites to join the platform and ad campaigns from several car manufacturers.
