Airmiles gets set for launch of TV ad campaign
17 Dec 2008 | by Hadassah Nymark
LONDON - The leading UK travel reward scheme, Airmiles, is set to launch its first TV ad campaign in four years.
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ABTA travel agency body launches first digital campaign
19 Dec 2008 | by Alex Brownsell
LONDON - The Association of British Travel Agents (ABTA) is to launch its first ever digital campaign to encourage consumers to book with ABTA Members. The integrated campaign, also incorporating radio and print activity, will break in January.
Annual: Advertiser of the Year - Transport for London
12 Dec 2008
TfL made the most of its budget, now under threat from Boris Johnson, this year, with powerful advertising across a range of issues and media.
Spanish tourist board reviews pan-European media
10 Dec 2008 | by Anne Cassidy
The Spanish tourist board, Turespana, is reviewing its 40 million euro pan-European media planning and buying account.
The Week: Media Reviews - Feather lands Irish Ferries
05 Dec 2008
Feather Brooksbank has won the UK media planning and buying account for Irish Ferries. The agency will partner the Irish-based agency Javelin to handle the account.
The Work: New Campaigns - UK
05 Dec 2008
LG - ADVANCED TECHNOLOGY, BEAUTIFULLY HIDDEN CREDITS Project: Advanced technology, beautifully hidden Clients: Dermot Boden, chief marketing officer; SH Han, vice-president, LG Brief: The beauty of hidden technology Creative agency: Bartle Bogle Hegarty Writer: Jon Fox Art director: Rik Brown...
Hotline: Transport for London could reap extra revenue
05 Dec 2008
Transport for London could reap millions of pounds in extra revenue from lifting its ban on Tube station sponsorship. It is looking for an agency to help it with sponsorship ideas, and said it was considering lifting its historical ban on headline sponsors at stations.
The Work: New Campaigns - The World
05 Dec 2008
RUSSIAN UNION OF AUTOMOBILE INSURERS - ROAD SAFETY - RUSSIA CREDITS Project: Road safety campaign Clients: Russian Union of Automobile Insurers, Russian Interior Ministry (Road Safety Department) Brief: Scare motorists into driving more carefully Creative agency: YesTasteWinNow Writer: Dmitry...
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