28 Sep 2007
| by Darren Davidson
LONDON - VisitWales is on the hunt for agencies to work across above-the-line advertising, direct marketing, media planning and digital marketing, as part of a review of its £6m marketing services roster.
28 Sep 2007
| by Iain Akerman
DUBAI - Warner Brothers, Time Warner's film and TV division, has signed a multibillion-dollar deal with two Abu Dhabi companies to create a media, entertainment and production hub in the UAE's capital city.
28 Sep 2007
| by Ian Darby
Mandarin Oriental Hotel Group has appointed Walker Media to handle its estimated £5 million global media planning and buying business.
28 Sep 2007
| by Claire Billings
British Airways has awarded OgilvyOne London the direct and digital marketing account for its Asia-Pacific region, following a six-way pitch.
28 Sep 2007
British Airways is to back the opening of Heathrow Terminal 5 next spring with a four-month multimedia campaign. The advertising, by Bartle Bogle Hegarty, will use the "Upgrade to BA" line launched earlier this month in a high-profile TV campaign. The Terminal 5 work will break at the beginning of next...
28 Sep 2007
Virgin 1's sales house, ids, has announced the station's first advertisers.
28 Sep 2007
BBC Radio 2 - BBC Radio 2
CREDITS
Project: BBC Radio 2
Client: Rachell Fox, marketing director, BBC Radio 2
Brief: Inspire the public about the amazing line-up of DJs on Radio 2
Creative agency: Rainey Kelly Campbell Roalfe/Y R
Writer/art director: Paul Silburn
Planner: Megan Thompson
Media...
27 Sep 2007
| by Jacquie Bowser
LONDON - Luxury hotel brand One&Only has signed a deal with marketing software provider Alterian to use its brand management system Communicator, which helps to improve the efficiency of online marketing operations.
27 Sep 2007
| by Claire Billings
LONDON - British Airways has awarded OgilvyOne London the direct and digital marketing account for its Asia-Pacific region, following a six-way pitch.
26 Sep 2007
| by Nikki Sandison
LONDON - Jumeirah Group, the Dubai-based hotel chain, has signed an exclusive three-year sponsorship agreement with teenage golfer Rory McIlroy.