EasyJet switches ad account to Publicis
31 Aug 2007 | by Ian Darby
EasyJet, the low-cost airline, has appointed Publicis to its roster, with a brief to work on its integrated account across Europe, including the £15 million UK advertising business.
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LONDON - The Singapore Tourism Board is launching a six-week, multimedia campaign in The Independent this weekend, to shift the perception of Singapore as solely a stopover location, into a holiday hot spot.
EasyJet, the low-cost airline, has appointed Publicis to its roster, with a brief to work on its integrated account across Europe, including the £15 million UK advertising business.
Titan Outdoor has continued its run of contract wins by signing a seven-year £100 million extension to its deal with South West Trains stations.
De Vere Hotels, the hotel and leisure chain that includes the Village Leisure Resorts and Brighton's Grand Hotel, has appointed Albion to its £3 million creative account.
Transport for London has banned an Ann Summers ad campaign for the Rampant Rabbit vibrator from appearing on the Tube network. Although the campaign was passed by the Advertising Standards Authority, TfL said it believed the content, which features a mermaid and the line "wave after wave of pleasure",...
LONDON - VisitBritain, the government body that markets Britain to the rest of the world, is searching for an agency to run its pan-European marketing campaigns, with at least 80% of marketing spend allocated to online.
LONDON - EasyJet, the low cost air carrier, has appointed Publicis to its roster, with a brief to work on its integrated account across Europe, including the £15 million UK advertising business.
Thomson is spending £6m on an advertising campaign positioning the company as more than a package-holiday operator.
Transport for London has banned an Ann Summers ad campaign promoting the Rampant Rabbit vibrator on the Tube network. The campaign, using the strapline 'Wave after wave of pleasure', was given the green light by the Advertising Standards Authority.
Natural Wellbeing, the travel health products brand, has appointed Cocktail Marketing to handle its partnership marketing. The agency has been tasked with developing tie-ups with other travel brands to promote the benefits of Natural Wellbeing products.