Lastminute in hunt for digital agency
26 Jul 2007 | by Staff
LONDON - Lastminute.com has kicked off a search for a digital agency to create an online marketing campaign for its top-secret hotels product.
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Mikhail Gorbachev features in Louis Vuitton ad push
26 Jul 2007 | by Staff
NEW YORK - Mikhail Gorbachev, the last president of the USSR, is joining famous faces such as Andre Agassi, Steffi Graf and Catherine Deneuve in a new ad campaign for Louis Vuitton.
Green travel consortium backs airport expansion
24 Jul 2007 | by Jemima Bokaie
LONDON - Flying Matters, a global consortium of travel companies set up to show that the industry is taking climate change seriously, is set to use its first marketing campaign to champion an increase in the UK's aviation capabilities.
Air Malta appoints Media Consulta to pan-European account
24 Jul 2007 | by Staff
BERLIN - Air Malta has appointed Media Consulta to handle its pan-European advertising and media account.
KLM pools global digital task into Media Contacts
24 Jul 2007 | by Gareth Jones
LONDON - KLM Royal Dutch Airlines is consolidating its global digital business, worth tens of millions of pounds, into a single agency with the hiring of Media Contacts.
InterContinental Group adds brand marketing arm
24 Jul 2007 | by Jemima Bokie
LONDON - InterContinental Hotels Group (IHG) has created a brand marketing division to strengthen its global strategy.
Butlins magazine to push party weekends
24 Jul 2007 | by Nicola Clark
LONDON - Butlins is launching its first customer magazine to promote its holiday resorts as a weekend party venue.
Eurostar breaks campaign for new St Pancras service
23 Jul 2007 | by Jemima Bokaie
LONDON - Eurostar is launching a press campaign to announce the sale of High Speed One (HS1) tickets out of Eurostar's new home at St Pancras from 14 November.
Jet2.com mocks UK towns to promote flights abroad
23 Jul 2007 | by Nikki Sandison
LONDON - Jet2.com, the low cost airline, is launching a TV ad campaign that mocks UK destinations for being drab and grey in order to promote its sun and city breaks.
BA launches campaign to back online check-in service
20 Jul 2007 | by Darren Davidson
LONDON - Bartle Bogle Hegarty has unveiled an advertising campaign for British Airways, including a poster featuring the entire contents of a holidaymaker's suitcase, to back the airline's online check-in service.
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