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Airlines' words curry little favour

30 May 2007 | by Jemima Bokaie

LONDON - Carriers are uniting to explain their green activity, but critics are demanding action over rhetoric.

EasyJet in MySpace channel

30 May 2007 | by Gareth Jones

LONDON - EasyJet has formed a partnership with MySpace to launch an online community allowing consumers to upload photos and video footage of holiday destinations around the world.

Hotels.com set to reposition brand

30 May 2007

Hotels.com, the Expedia-owned hotel booking service, is repositioning itself as a holiday expert with the relaunch of its website.

BA rolls out single-class premium services to US

30 May 2007 | by Jemima Bokaie

Business class and premium travel could become the battleground for transatlantic airlines, with British Airways becoming the first mainstream carrier to launch business-class-only flights from Europe to the US.

Direct brief: Hebridean International Cruises teams up with Fortnum & Mason

30 May 2007

Hebridean International Cruises has teamed up with Fortnum & Mason to offer readers of the retailer's magazine the chance to win a 12-night luxury cruise for two worth £10,000. The tie-up was brokered by Cocktail Marketing.

Digital: EasyJet in MySpace channel

30 May 2007 | by Gareth Jones

EasyJet has formed a partnership with MySpace to launch a branded community allowing consumers to upload photos and video footage of holiday destinations around the world.

News Analysis: Airlines' words curry little favour

30 May 2007 | by Jemima Bokaie

Carriers are uniting to explain their green activity, but critics are demanding action over rhetoric.

Opinion: The Marketing Society Forum - What defines Britain as a brand?

30 May 2007

VisitBritain is reviewing Britain's brand identity and developing a line to sell it as a destination. But Britons can't agree on what constitutes Britishness, so what should it focus on?

Stars line up to help boost tourism in the North West

25 May 2007 | by Ian Darby

Drum Screen, PHD's content arm, has created a star-packed communications campaign for the Northwest Regional Development Agency, in a bid to tempt tourists to the region.

The Week: Creative Reviews - Club Med picks Publicis

25 May 2007

Club Med, the tour operator, has appointed Publicis et Nous to its £60 million global creative account. The agency triumphed following a pitch against McCann Erickson, DDB and the incumbent, Publicis Conseil, and will create a through-the-line campaign for Europe, Asia and the US.

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