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LONDON - Transport for London has dramatically increased its investment in publicity to £2.5m, prompting criticism from MPs that the cash would be better spent on improving the capital's transport system.
LONDON - InterContinental Hotels Group has restructured its sales and marketing operations across Europe and appointed Rick Harvey Lam, former Center Parcs marketing director for Europe, to a newly created role.
Visit London is rebranding its global identity for the first time in five years to raise the profile of the city ahead of the 2012 Olympic Games. Here you can see a short video on how the public think London should be promoted and what they think is really important about the capital.
CBS Outdoor is launching a competition challenging advertising creatives to produce an engaging brand story for a live client brief on Tube carriage panels.
Kinetic has hired Suzanne Hodgins, the group brand communications director at Manning Gottlieb OMD, to the newly created role of UK planning director. She will have responsibility for the out-of-home agency's planning output, and will lead the British Airways and The Economist accounts.
EasyGroup has appointed Smarter Communications to the £2 million advertising and media planning and buying account for easyCruise.
Emaar, the largest property owner in the Middle East, is set to appoint TBWA\London to the pan-European ad account for its new hotel brand following a two-month pitch against undisclosed agencies.
CREATIVE - Paul Silburn, incoming creative partner, Saatchi & Saatchi
LONDON - A press ad for 747 aerospace giant Boeing, which promotes its commitment to helping the environment, has been banned following a complaint that its CO2 claims were misleading.
Virgin Atlantic is launching a competition to support its sponsorship of the Return of the Spice Girls World Tour. The airline is asking fans to choose a name for a jumbo jet that will be christened in the band's honour.
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