Haven debuts video email campaign to increase bookings
10 Dec 2007 | by Alex Donohue
LONDON - Haven has launched a video-in-email campaign, devised by behavioural marketing company RedEye to drive holiday bookings via its website.
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Emirates reviews £35m global media
10 Dec 2007 | by Ian Darby
LONDON - Emirates Airline, the Dubai-based carrier, is reviewing its estimated £35 million global media planning and buying business.
RPM3/Beechwood agencies to merge
07 Dec 2007 | by Staff
LONDON - RPM3, the agency known for its controversial "Bottle of Britain" campaign that advertised Spitfire beer, is to merge with Beechwood, creating a new operation with claimed billings of £60 million.
The Week: Media Reviews - Feather Brooksbank in win
07 Dec 2007
The California Travel & Tourism Commission has hired Feather Brooksbank to handle its £2.4 million media business after a pitch against three London agencies. The agency has signed an initial one-year contract, but the commission is planning three years of activity as part of what will be its first...
The Week: DM Reviews - First Choice picks WDMP
07 Dec 2007
First Choice has appointed WDMP to its direct marketing account after a pitch against an undisclosed agency. WDMP, which will now work on a campaign to increase bookings in the run-up to Christmas and the New Year, already worked for Thomson, which merged with First Choice via its parent company TUI...
The World: San Francisco - Virgin America ends contract with Anomaly
07 Dec 2007
Virgin America, the low-cost airline that began services in August, has ended its three-year relationship with Anomaly.
Hotline: Marriott Hotels and Resorts hires Amp
07 Dec 2007
Marriott Hotels and Resorts has hired Amp to develop a $10 million global brand campaign that will launch next year. The campaign will run across TV, press, outdoor and online from January.
The ten bravest ads of all time
07 Dec 2007 | by Alex Benady
Whether they ripped up the rules or just ignored the naysayers, these clients and agencies proved that bravery can often be a catalyst for great ads.
Killer appointed to create Odyssey customer mag
05 Dec 2007 | by Jacquie Bowser
LONDON - Noble Caledonia, the small ship cruise travel company, has appointed Brighton-based advertising agency Killer Creative to publish its customer magazine The Odyssey.
WAYN helps backpackers offset carbon footprint
05 Dec 2007 | by Nikki Sandison
LONDON - WAYN.com, the travel social networking site, is setting up a system to allow its members to calculate the size of their carbon footprint and to help them offset it before they fly.
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