Thomas Cook tours with British & Irish Lions
17 Dec 2007 | by Ed Kemp
LONDON - Thomas Cook Sport has been named as the Official Licensed Operator of the 2009 British & Irish Lions tour to South Africa.
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Center Parcs targets families in Christmas push
20 Dec 2007 | by Joe Thomas
LONDON - Center Parcs plans to boost short-stay bookings in the New Year with a campaign that includes TV, cinema, direct mail and a major online push.
Emirates reviews £35m global media business
12 Dec 2007 | by Jennifer Whitehead
Dubai airline Emirates is reviewing its global media account, which is worth an estimated £35m.
IHG swoops for British Gas chief
12 Dec 2007
InterContinental Hotels Group (IHG) has appointed Jane Bednall as vice-president, commercial UK & Ireland as part of a revamp of its EMEA marketing operation.
TfL to offer Oyster users free iTunes songs
12 Dec 2007 | by Ed Kemp
Transport for London (TfL) is partnering with iTunes to offer Oyster-card holders free music downloads.
California drafts in stars for ads
12 Dec 2007
Arnold Schwarzenegger, film star and governor of California, is to feature in a TV ad campaign promoting the US state to British tourists.
News brief: Eurostar appoints OMG Network
12 Dec 2007
Eurostar has appointed OMG Network to run its affiliate marketing in the UK and France, and to set up a programme for the US. The agency, which won a 12-way pitch, starts work next year.
Media brief: California Tourism appoints Feather Brooksbank
12 Dec 2007
California Tourism has appointed Feather Brooksbank to handle its media planning and buying account ahead of the launch of its first UK TV advertising campaign on Boxing Day. The agency won the account following a four-way pitch.
Digital: Disney World airs ads on WeDigTV
12 Dec 2007
Walt Disney Resorts is to promote its Disney World Florida holiday destination on the broadband interactive TV network WeDigTV.
Digital brief: DfT launches digital marketing drive
12 Dec 2007
The Department for Transport has launched a digital marketing drive aimed at combating drink-driving in the run-up to Christmas. The campaign has been devised by Leo Burnett and Weapon7.
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