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RPM3/Beechwood agencies to merge

07 Dec 2007 | by Staff

LONDON - RPM3, the agency known for its controversial "Bottle of Britain" campaign that advertised Spitfire beer, is to merge with Beechwood, creating a new operation with claimed billings of £60 million.

First Choice assigns direct task to WDMP

04 Dec 2007 | by Claire Billings

LONDON - First Choice Holidays has appointed WDMP to handle its direct marketing.

Network Rail appoints Communique 360 for retail drive

19 Nov 2007 | by Alex Donohue

LONDON - Network Rail is to roll out an integrated campaign, created by Communique 360, to encourage travellers to use shops and services across the rail company's UK stations.

EasyJet to draw up first UK direct agency roster

13 Nov 2007 | by Ed Kemp

LONDON - No-frills airline easyJet is creating its first UK direct marketing roster following its appointment of EHS Brann.

Hebridean cruises appoints Souk for integrated work

12 Nov 2007 | by Alex Donohue

LONDON - Hebridean International Cruises has appointed Souk to handle its £1.3m integrated business, following a competitive four-way pitch.

VisitScotland kicks off European agency hunt

11 Oct 2007 | by Daniel Farey-Jones

LONDON - VisitScotland is looking for agencies to handle its pan-European advertising, online, CRM and media buying businesses.

Rocco Forte set for CRM activity

09 Oct 2007 | by Ed Kemp

LONDON - Rocco Forte Collection has hired Stephens Francis Whitson to handle its global customer relationship marketing account following a competitive pitch.

Virgin Holidays restructure prompts direct review

02 Oct 2007 | by Jeremy Lee

LONDON - Virgin Holidays is reviewing its £12m direct marketing and advertising account, which is held by Kitcatt Nohr Alexander Shaw.

Virgin Holidays calls £12m review of ad account

01 Oct 2007 | by Nikki Sandison

LONDON - Virgin Holidays is reviewing its £12m advertising account, which includes above-the-line advertising and direct marketing.

Third of charity mail unopened

25 Sep 2007 | by David Tiltman

LONDON - Direct mail's efforts to rid itself of its 'junk mail' tag are having little impact, with 21% of all mailings still thrown away unopened.

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