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Virgin Trains riles BA air stewards with guerrilla stunt

28 Feb 2006 | by by Nicola Clark

LONDON - British Airways staff have reacted angrily after Virgin Trains staged a guerrilla marketing event on one of its planes.

Hedrush Media unveils independent traveller title Real Travel

27 Feb 2006 | by by Daniel Farey-Jones

LONDON - A new magazine is launching into the independent travel market, with the publication of Real Travel by Bristol-based Hedrush Media.

Arsenal signs two-year stadium ad deal with Israel tourism authority

27 Feb 2006 | by by Daniel Farey-Jones

LONDON – Arsenal Football Club is to promote Israel as a holiday destination after agreeing a £350,000, two-year sponsorship deal with the country's tourism ministry.

The Work: New Campaigns - UK

24 Feb 2006

ONE TO LOOK OUT FOR - DIAGEO - MIRROR, MANY ME Project: Mirror, many me Client: Andy Fennell, marketing director, Diageo Brief: Encourage 18- to 24-year-olds to re-consider their attitudes to alcohol Creative agencies: Abbott Mead Vickers BBDO (mirror); Language (many me) Writers: Gary Walker (mirror);...

The Work: Private View

24 Feb 2006

CREATIVE - Gerry Moira, executive creative director, Euro RSCG London

Hotline: Cedar Communications hires Kerry Smith

24 Feb 2006

Cedar Communications has hired Kerry Smith, the features editor of The Independent, as the editor of British Airways' in-flight magazine High Life. Smith takes over from Scott Manson, who left at the end of 2005 after less than a year in the role.

Center Parcs hires the Database Group for CRM overhaul

23 Feb 2006 | by by Joe Lepper

LONDON - Holiday village operator Center Parcs has hired The Database Group to handle its data management, as part of an overhaul of its direct marketing strategy.

BA no-queues ad criticised over misleading claims

22 Feb 2006 | by by Heydon Prowse

LONDON - An British Airways ad, which showed a man walking from his living room straight into his plane seat, has been criticised after claims about the airline's online check-in service were deemed misleading.

YHA ads to focus on first-time travellers

22 Feb 2006 | by Nicola Clark

The Youth Hostel Association (YHA) is developing an advertising strategy to help it compete more successfully with the growing budget hotel market.

Direct news brief: Visit Cornwall hands account to RH Advertising

22 Feb 2006

Visit Cornwall has handed RH Advertising its direct marketing account following a six-way pitch. The agency has been briefed to encourage sustainable tourism between seasons.

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