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Stena Line has awarded its £4 million advertising account to a consortium led by Cheetham Bell JWT.
ONE TO LOOK OUT FOR CAMELOT - XMAS LIGHTS CREDITS Project: Xmas lights Clients: Martin Pugh, marketing director; Ailsa McKnight, head of interactive; Dan Heale, head of media and marketing, Camelot Brief: Tap into a special sense of anticipation at Christmas time and encourage regular players...
WINNER Title: Puma V Boot Media agency: ZenithOptimedia Media director: David Grainger Account director/media planner: Jenny Davidson Creative agency: Jack Liberties Client: ZenithOptimedia Brand/product: Puma V Boot Marketing director: David Learmonth Sportswear companies spend millions...
HONG KONG - Malaysia Airlines has handed its international advertising account to WPP Group agencies Ogilvy & Mather and MindShare/Group M after a competitive pitch.
LONDON - Charter flight airline XL, formerly known as Excel, has been given a fresh new look to reflect a move away from the negative image sometimes associated with cheap travel.
The Tunisian National Tourist Office is reviewing its UK integrated marketing account as part of a strategy to boost its visitor numbers.
Accor, owner of the Novotel, Sofitel, ibis, All Seasons and Mercure hotel chains, has handed two pieces of global business to Naked's French start-up media and branding agency, Ne Kid.
Folio Hotels, which operates more than 25 three- and four-star hotels in the UK, has hired Mark Taylor as head of marketing. Taylor joins from Swallow Hotels, where he was group marketing director, and will oversee the launch of an offline and online advertising campaign, breaking next month.
Shoestring International, the Dutch adventure-travel operator, has hired BJK&E to handle media planning and buying.
Virgin Trains is backing its £6m 'Love every second' TV campaign with a direct push.
