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Folio Hotels has hired WAA to its integrated account. The agency will create seasonal press ads and direct mail activity. It will also launch and manage a loyalty scheme.
MSN.co.uk has revamped its travel channel to include a holiday-booking service provided by Expedia. It has also added content from Conde Nast Traveller, Guardian Travel and Rough Guides.
As Thomson predicts a further 10% hike in online sales, is the traditional approach still feasible, asks Gemma Charles.
LONDON - Government department Transport for London has named Chris McLeod, the former CDP and McCann Erickson managing partner, as its new head of marketing.
LONDON - Eurostar has lined up six agencies to pitch for its highly coveted £10m advertising account.
Three months after launching their agency, Nick Hurrell and Neil Dawson have bagged their first client.
Kinetic, the outdoor media specialist, is to launch a global business dedicated to international travel destinations, called Aviator.
Viacom Outdoor is rolling out its digital panels to four more rail stations, with a total of 20 planned by the end of 2007. The trial will include panels at Bond Street, Charing Cross, Euston and Paddington.
Stansted Express has appointed KBH Transport Media to handle onboard advertising on the rail service. The seven-year contract will provide advertisers with access to more than 700 panels.
The IPC Media title TV Times is launching a travel site called myholidayideas.com, which will complement the magazine's travel classified pages. The new site can be accessed through the TV Times website at tvtimes.co.uk and is edited by the TV Times deputy editor, Alison Gardner.
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