Direct News brief: Folio Hotels hires WAA to account
13 Dec 2006
Folio Hotels has hired WAA to its integrated account. The agency will create seasonal press ads and direct mail activity. It will also launch and manage a loyalty scheme.
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Cocktail wins cruise and holiday business
19 Dec 2006 | by by Joanne Payne
LONDON - UK partnership marketing agency Cocktail Marketing has been appointed by cruise ship operator Hebridean International Cruises to find create partnerships with other brands.
Direct News brief: Yorkshire Tourist Board hires Smarter
06 Dec 2006
Yorkshire Tourist Board has hired Smarter Communications to handle its integrated advertising account. It will oversee direct mail, press, online and TV activity in the New Year.
Direct News: Virgin Trains set for 'time' mailing
29 Nov 2006
Virgin Trains is backing its £6m 'Love every second' TV campaign with a direct push.
Direct News brief: Emirates recommences search for agency
29 Nov 2006
Emirates has recommenced its search for a direct agency. The Middle Eastern airline had spoken to a number of agencies in the past couple of months, without making an appointment. It has now approached several additional agencies.
Craik Jones inspires passengers in Virgin Trains campaign
28 Nov 2006 | by by Daniel Farey-Jones
LONDON - Craik Jones Watson Mitchell Voelkel has produced a two-part campaign featuring Richard Branson to back Virgin Trains' positioning in inspiring passengers by helping them make the most of the time they spend travelling.
Direct News brief: Avis hires WAA
22 Nov 2006
Avis has hired WAA to handle its partnership marketing arrangement with British Airways. The agency won the account in a three-way pitch that included incumbent FST Marketing.
Titan wins £3m promotional contract with the Tube
21 Nov 2006 | by by Ben Bold
LONDON - Titan Outdoor has won the £3m contract to run promotional, sampling and exhibition campaigns across all London Underground stations, following a four-way pitch.
TUI appoints Krow to £15m advertising account
17 Nov 2006 | by by Nicola Clark
LONDON - Holiday group TUI has appointed Krow to handle its £15m advertising account, in a blow to incumbent DDB.
Capscan's software on track for Rail Europe
16 Nov 2006 | by by Sarah Woods
LONDON - Rail Europe has selected data firm Capscan's address management software for use in its ticket sales call centre.
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