Blackpool sheds 'donkeys' image for debut TV campaign
24 May 2005 | by by Ben Carter
LONDON - Blackpool, the Lancashire seaside resort and home of the eponymous Tower, is to run its first TV advertising in a bid to bring its image up to date.
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LONDON - Pub, hotel and beer firm Young & Co's Brewery has hired direct marketing specialist Clark McKay & Walpole North to create three new websites to better target customers.
LONDON - Blackpool, the Lancashire seaside resort and home of the eponymous Tower, is to run its first TV advertising in a bid to bring its image up to date.
LONDON – Luxury holiday residence club Exclusive Resorts is recruiting UK members with an online campaign created and bought by WWAV Rapp Collins, aimed at driving high-value business executives to its website.
LONDON - Travel company Thomson is joining with PC World for a promotional campaign themed around holiday photos, offering consumers the chance to save up to £200 on a holiday and a digital camera offer.
LONDON - BSkyB has appointed i-level to handle its digital media with a brief to drive sales of Sky Digital and Sky+ using its sky.com website.
LONDON - Sabre Holdings, the owner of online travel company Travelocity, is to buy Lastminute.com in a £577m deal.
British Airways has unveiled plans for its first marketing blitz to back its online service ba.com, which it hopes will enable it to establish a clear point of difference.
LONDON - British Airways has unveiled plans for its first marketing blitz to back its online service ba.com, which it hopes will enable it to establish a clear point of difference.
LONDON - Creative Tank has produced a viral campaign for Moat Hotels offering users the chance to invite their friends along for an interactive dinner party and the chance of winning a free weekend break.
LONDON - Recollective has designed and built a new travel site called mrvisitor, which targets 25- to 45-year-old professionals looking for weekend breaks in the UK.