Direct News: Visit London ads highlight variety
31 Mar 2005
Visit London is attempting to attract more tourists to the capital with an integrated, pan-European campaign to emphasise how they can tailor holidays to their interests.
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News Analysis: A different view of London
31 Mar 2005
Visit London is stressing the city's diversity to lure US visitors and justify a £12m budget boost.
Media News brief: TfL to be first to use digital posters
31 Mar 2005
Transport for London will be the first advertiser to use digital posters on London Underground sites, being introduced by Viacom Outdoor. The animated posters will be trialled on Tottenham Court Road station's escalators before going live across the network on 2 May.
Holiday Extras hires Equimedia for online direct marketing
29 Mar 2005 | by by Joe Lepper
LONDON - Airport services firm Holiday Extras has hired Equimedia to handle direct marketing for its online presence.
The Work: Private View
24 Mar 2005
CREATIVE - Nigel Roberts, joint executive creative director, Abbott Mead Vickers BBDO
Hotline: Visit London shortlists agencies
24 Mar 2005
Visit London has shortlisted five creative agencies for its £10 million account and has named OMD, Universal McCann and Starcom as the agencies pitching for its media business. Abbott Mead Vickers BBDO and OMD handled the most recent campaign. A decision is expected in early May.
The World: Stockholm - Scholz & Friends wins tour operator business
24 Mar 2005
The Swedish tour operator Fritidsresor has named Scholz Friends Stockholm as the lead agency on its Scandinavian advertising account.
New campaign: Tourism Australia
23 Mar 2005
Tourism Australia is using images by celebrity photographer Rankin for an 'Underground takeover' of London's Waterloo station later this month. The 20 striking images of Australian landscapes, people and animals will be on the walls alongside the Jubilee Line travelator from 28 March to 24 April. The...
Visit London set to create roster
23 Mar 2005
Visit London is to establish a roster of four ad agencies to create a series of £2.5m campaigns promoting the capital.
News brief: Front Ideas appointed
23 Mar 2005
Bombardier, the aviation firm, has appointed Front Ideas to handle the launch of Skyjet International, its first business aviation charter service. The brand campaign will run in the UK, Europe, Middle East and Asia from next month.
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