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CREATIVE - Jim Thornton, executive creative director, Leo Burnett London
TRAVELOCITY.CO.UK Campaign: Hello world Client: Travelocity.co.uk Agency: Miles Calcraft Briginshaw Duffy Principal authors: Dominic Hall, Andy Nairn Media used: TV, print, outdoor, PR, radio, ambient, viral, press CASE SUMMARY Travelocity.co.uk started 2004 as a little-known brand, overshadowed...
HIDDEN TREASURERS OF CUMBRIA Campaign: Hidden Treasures of Cumbria Client: Cumbria Tourist Board Agency: Alcazar Principal authors: Annett Pecher, Lesley Deer Media Print, interactive, direct mail, press CASE SUMMARY Cumbria is home to one of Britain's most popular tourism destinations - the Lake...
ARRIVA BUSES Campaign: Going your way Client: Arriva plc Agency: Cogent Elliott Principal authors: Mike Rayner, Nicola Simpson Media used: Print, outdoor, radio, cinema, press CASE SUMMARY The aim of this campaign was simple: increase the number of passengers for Arriva, the bus operator, in the...
FIRST CHOICE Campaign: Get me out of here: how sponsorship cuts through the jungle on to the high street Client: First Choice Agency: Walker Media Principal authors: Phil Georgiadis, Marie Robinson, Shabaz Shariff With contribution from: Oliver Croom-Johnson, SPP Media used: TV CASE SUMMARY First...
LANCASHIRE SHORT BREAKS CAMPAIGN Campaign: The Midas touch: turning a box of old coupons into £8.267 million! Client: Lancashire Tourism Partnership Agency: Radford Advertising Marketing Principal author: Claire Longfield, Radford Advertising Marketing; Tony Openshaw, Lancashire Tourism Partnership;...
LONDON - Virgin Trains is to mount its first viral campaign to promote its leisure fares to young people in a humorous way.
Virgin Trains is to mount its first viral campaign to promote its leisure fares to young people in a humorous way.
A third of high-street travel agents could be forced to close in the next 10 years because of increasing competition from online rivals, according to a leading industry figure.
Thomson is to relaunch its website next March as part of an increase in spend for the year. Activity will include an ad and direct campaign focusing on its specialist holidays.
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