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LONDON – Virgin Holidays is launching a £1m ad campaign with an Elvis-like character named 'Doc Holiday', who is hoping to prescribe a cure for the post-Christmas blues.
LONDON – Tourism New Zealand has awarded MindShare its international media planning and buying account, with work covering the UK, North America, Japan and Australia.
Network Rail has accelerated investment in its railway station and roadside advertising sites run by Maiden Outdoor in an attempt to buck the struggling outdoor market.
LONDON - The newly combined Norwich Union and RAC media planning and buying account, estimated to be worth £80m, has gone to OMD meaning Brand Connection and Vizeum lose out.
James Villa Holidays has appointed Starcom Digital to handle its online media business. The company has doubled its digital investment to more than £1m over the past year. Starcom won the company's above-the-line media pitch in October.
BAA's UK airports media business, media@baa, has appointed RoadAds to develop advertising opportunities on buses, vans and trucks that operate at its seven airports.
LONDON - Ofcom is examining First Choice's sponsorship of ITV show 'I'm a Celebrity... Get Me Out of Here!' over claims that it has crossed the line between sponsorship and advertising.
Viacom Outdoor has won the Transport for London contract to sell adspace on London's remaining Routemaster buses. The buses have now been decommissioned but 14 have been retained to run along tourist routes across the capital. The deal is worth £1 million over five years and will be sold through Viacom...
Holiday firm First Choice is extending its sponsorship of ITV's forthcoming series of I'm a Celebrity, Get Me Out of Here by staging its own bushtucker trials in its shops.
Tourism New Zealand is reviewing its £3 million UK media planning and buying account.
