NZ tourism body hires MindShare
21 Dec 2005
Tourism New Zealand has handed its £12m international media planning and buying to MindShare.
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Virgin Holidays opens its Doc Holiday Surgery for £1m campaign
21 Dec 2005 | by by Julia Pearlman
LONDON – Virgin Holidays is launching a £1m ad campaign with an Elvis-like character named 'Doc Holiday', who is hoping to prescribe a cure for the post-Christmas blues.
Visit Scotland sets sights on brand partners
21 Dec 2005 | by Nicola Clark
Visit Scotland is searching for commercial partners to help the country lure more visitors from England.
News brief: Travelodge to run ad campaign
21 Dec 2005
Travelodge is to run a £4m ad campaign in the new year, highlighting its low room rates. The activity, which will run across press, poster, online and radio, is the first work by its new ad agency, Doner Cardwell Hawkins.
Review of the year: 10 biggest marketing moments 2005
21 Dec 2005
It was the year London took gold, a frog drove adults crazy and Freddie replaced Becks. Here are 2005's most memorable events.
MindShare lands £10m international work for Tourism New Zealand
15 Dec 2005 | by by Daniel Farey-Jones
LONDON – Tourism New Zealand has awarded MindShare its international media planning and buying account, with work covering the UK, North America, Japan and Australia.
BBI360 wins brand positioning brief from Page & Moy
14 Dec 2005 | by by Julia Pearlman
LONDON – BBI360 has been appointed as lead brand agency for direct travel company Page & Moy after a four-way pitch.
Southern adopts response focus
14 Dec 2005
Train operator Southern is seeking an ad agency to shift the focus of its marketing from brand advertising to response-based work.
News brief: Intercontinental announces shortlist
14 Dec 2005
Intercontinental Hotels has shortlisted ZenithOptimedia and Carat to pitch for its £5m media planning and buying account. The incumbent, PHD, has withdrawn from the pitch.
News brief: Island Cruises to launch biggeest ad campaign
14 Dec 2005
Island Cruises is to launch its biggest ad campaign to date to urge consumers to switch from package holidays to cruising. The ads will feature the company's own cruise liner captains.
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